What makes a great corporate event experience? Most people immediately think about the big things. The stage. The keynote speaker. The exhibit hall. The entertainment. The activation everyone is photographing. But after years of designing and producing corporate events, we’ve learned that some of the most important parts of the attendee experience are the things guests barely notice. How easily …
Event Personalization: A Top Corporate Event Trend for 2026
Have you seen the latest trend in corporate events? One size fits all is becoming one size fits none. For years, event personalization might have meant putting someone’s name on a badge, recommending a breakout session or sending a targeted email before the conference. In 2026, personalization is becoming much bigger than that. Attendees increasingly want the freedom to decide …
Corporate Event Trends 2026: Why Participation-First Events Are Taking Over
Have you seen the latest trend in corporate events? For years, the corporate event formula was pretty familiar: keynote, breakout session, coffee break, another breakout session, reception. Repeat. But one of the biggest corporate event trends of 2026 is changing that formula. Attendees no longer want to simply watch an event happen around them. They want to participate in it. …
Event Intelligence
Event Personalization: A Top Corporate Event Trend for 2026 Event Personalization: A Top Corporate Event Trend for 2026 Have you seen the latest trend in corporate events? One size fits all is becoming one size fits none. For years, event personalization might have meant putting someone’s name on a badge, recommending a breakout session or sending a targeted email before …