Where Innovation Meets Interaction: 82 South Powers the Launchpad at Duck Creek Formation
This spring, leaders in P&C and general insurance from around the world gathered in Orlando, Florida, for Duck Creek Formation, an event that has become a global stage for groundbreaking technology and thought leadership in the insurance space. At the center of the action was the Launchpad, a bold, interactive showcase area within the Signia by Hilton hotel—conceptualized, designed, and executed in collaboration with 82 South.
As attendees explored the cutting edge of Insurtech and partner solutions, 82 South ensured that every step through the Launchpad was guided by innovation, clarity, and seamless design. Central to the experience: 33 dynamic digital displays that we strategically deployed throughout the space.
Each digital screen served a unique purpose, yet all were united by a common goal—to enhance the way attendees connected with information. From vendor booths to wayfinding stations, these displays became the digital heartbeat of the space.
For vendors, the screens acted as living, breathing extensions of their brand. Custom-branded graphics and videos played on screens within each partner booth, showcasing product highlights, key differentiators, and demo instructions. The result? Attendees could engage with the content on their own terms, diving deeper into the story of each solution without waiting for a one-on-one pitch.
Beyond individual branding, several displays were strategically placed throughout the venue to act as wayfinding tools, guiding guests toward key sessions, breakout spaces, and networking hubs. These weren’t your average directional signs—they were sleek, modern, and content-adaptable, allowing updates in real time to match the pace and energy of the event.
The value of the digital signage wasn’t just in its visual impact—it was in its flexibility and efficiency. With 33 screens managed through centralized scheduling, updates were instant and effortless. If a session room changed or a new highlight needed to be promoted, the signs reflected it within minutes.
For an event focused on the future of insurance technology, this integration of digital signage helped bring that future into sharp focus.
At 82 South, we believe that thoughtful, tech-forward design isn’t just about aesthetics—it’s about creating an experience where content flows, stories come to life, and every touchpoint adds value. The Launchpad was a perfect representation of that belief in action.
Whether you’re an event organizer, vendor, or brand partner, this activation proves that digital displays aren’t just tools—they’re storytellers, guides, and brand amplifiers. And at Formation, they helped transform a bustling hotel into an immersive experience hub for the insurance industry.
Let’s build your next launchpad—one screen, one story, one experience at a time.
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