
The Ask
A Need for Warmth & Wow
Hims & Hers wanted an immersive, photo-worthy activation that would elevate their brand storytelling while remaining warm, simple, and gender-balanced. The goal was to create a premium yet approachable space that encouraged visitors to interact with the products and share their experience — turning passersby into brand advocates.


The Pitch
Designing Duality in 3D
We designed a striking freestanding tower installation, standing 7.5 feet tall with natural finishes of light wood and stone, complemented by two product pedestals. The concept balanced duality across gender expression — carefully blending the Hims & Hers identities through soft curves, thoughtful proportions, and a glowing 3D logo as an eye-catching centerpiece for social sharing. Every detail, from materials to lighting, aligned with the moodboard and brand vision.


The Results
From Sketch to Social Buzz
The final activation transformed the render into reality seamlessly. The premium wall installation and pedestals drew attendees in, delivering a curated, interactive product experience. The glowing 3D logo became a prime photo op, driving organic social engagement and amplifying the brand’s presence far beyond the event space.

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