The Ask
Enhance for launch!
We were entrusted with the challenge of crafting a powerful first impression in both the pre-function area and the Launch Pad space at the event. Our goal was to design an experience that would captivate attendees from the moment they arrived, setting the tone for the entire event. This involved strategically planning and executing every detail to ensure that the spaces were not only visually striking but also seamlessly aligned with the event’s overall theme and objectives. By focusing on impactful design elements, immersive experiences, and cohesive branding, we aimed to make the pre-function and Launch Pad areas memorable highlights that would resonate with attendees and enhance their overall event experience.
The Pitch
Reinforce the brand
Our objective was to reinforce the FORMATION brand and its messaging while creating a seamless, worry-free turnkey booth for partners. To bring the Polyworld design theme to life, we highlighted key branding experiences in 3D, incorporating a striking LED façade at the entrance, three-dimensional scenic elements, and a 30×20 pop-up Video Studio. This combination ensured a cohesive and impactful presence that resonated with the event’s overarching theme
The Results
FORMATION 2022: Compelling!
We meticulously brought key messages to life through impactful visuals and crafted a compelling design layout that allowed partners and sponsors to effectively showcase their solutions. At 82 South, no detail was overlooked, and no vision was too ambitious to bring to reality.
Portfolio
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