CLIENT
Tegria
INDUSTRY
Healthcare Tecjnology & Software
ATTENDEES
1000
The Ask
Build A Presence At MUSE
Our client was in search of a supplier to design and build their tradeshow presence at the annual Medical Users Software Exchange (MUSE). With a 10×20 footprint on the tradeshow floor, they required a space that effectively balanced a dedicated conversation area with strong brand visibility, ensuring they could engage attendees while reinforcing their brand identity.
The Pitch
Modular & Unique
At 82 South, we quickly began brainstorming creative solutions for Tegria’s 10×20 tradeshow space, focusing on meeting their specific needs and budget. We designed a custom modular booth that combined unique elements to achieve the desired look and functionality at an affordable cost. Our design included a backlit reception counter for enhanced visual impact, along with two backlit backdrop areas that further elevated the booth’s presence.
The Results
Significant Attention
At the client’s request, we also incorporated a comfortable lounge area and a central large monitor to display key information about the company. The booth was a resounding success at the conference, attracting significant attention from attendees. Its modern, sleek design not only effectively represented Tegria and its values but also provided a highly functional space for engagement
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