Our client, the Clay County Agricultural Fair wanted new, creative videos and radio ads for their 2021 Fair.
BACKGROUND
82 South needed to create assets for the fair that were different then the years before. After being closed during the pandemic, our client was looking for a way to excite the community and welcome back fair patrons. Each year the fair has a new, creative theme and our job was to work within the theme and primary goal: increase foot traffic and ticket sales.
SOLUTION
We created a new color palette, wrote scripts, and produced different lengths of promos for radio, TV and web campaigns. Our producers carefully selected voiceover artists and music selections which aligned with the feel of the fair. We also created over 145 digital assets for their social media campaign for the 2021 and 2022 fair.
RESULTS
The end product was award winning! Our client won industry awards for assets which were created such as: booklet design, radio ads and more. We are now on our 3rd year with this client and continue to be excited with each new fair theme.
