CLIENT
Avalara
INDUSTRY
Software
ATTENDEES
500
The Ask
CRUSH City: Reimagined for Global
Our client had to re-imagine its traditional North American conference –“CRUSH”. A tax compliance software company committed to maintaining the same impactful, engaging experience for both an in-person and virtual experience to reach the Global audience. Through extensive research, collaborative efforts, and meticulous design, CRUSH City: The Future of Global Tax Compliance was produced.
This hybrid experience allowed our client the opportunity to grow and scale – reaching a greater audience. The experience brought a dashboard view on metrics and analytics for real-time and post-event measurement from every click.
The Pitch
Innovative Virtual-Hybrid Event Platform
Our innovative and immersive virtual and hybrid event platform, would host CRUSH City. This platform would allow attendees to be dropped into an immersive virtual environment that presented a theme park-esque, one-stop-shop experience that allowed attendees to choose their own experience across a range of interactive stations all while an in-person experience was still fitting the look-n-feel. With the overarching themes by each industry, an attendee journey began with thought leadership, then cascaded to industry solutions, and ended with strong CTA’s to drive opportunities.
The Results
CRUSH City Registration Grows 620%
By providing a hybrid solution it allowed our client to grow CRUSH-City registration by more than 620% from over 900 to more than 6,500, with a virtual attendance of over 3,000. Shifting to hybrid allowed us to expand a traditionally North America-focused customer and partner event into a global thought leadership and demand generation event. The audience mix at this year’s event also expanded to include prospects, customers, partners, accountants, media, and investors. The innovation and creatively circling this project resulted in 1 Gold Telly Award and 1 Silver Telly Awards, BizBash Award, and one happy client team!
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