CLIENT
Avalara
INDUSTRY
Software
ATTENDEES
500
The Ask
CRUSH City: Talent
Our client had to re-imagine its traditional North American conference –“CRUSH”. A tax compliance software company committed to maintaining the same impactful, engaging experience for both an in-person and virtual experience to reach the Global audience. Despite the event being a hybrid experience, one thing needed to stay the same – entertainment. 82 South booked Aloe Blacc for the event and he was a huge success.
This hybrid experience allowed our client the opportunity to grow and scale – reaching a greater audience. The experience brought a dashboard view on metrics and analytics for real-time and post-event measurement from every click.
The Pitch
Aloe Blacc – Perfect Choice
Aloe Blacc is an exceptional choice for corporate event entertainment, offering a unique blend of soulful music, positive energy, and universal appeal. Known for his hits like ‘I Need a Dollar’ and ‘The Man’, Aloe’s performances are dynamic and engaging, capturing audiences of all ages and backgrounds. His ability to blend genres—from soul and R&B to pop—creates a sophisticated yet uplifting atmosphere, perfect for corporate events looking to inspire and entertain. Aloe Blacc’s music is not only memorable but also aligns with values like resilience, success, and optimism, making him an ideal fit for a corporate setting.
The Results
CRUSH City Registration Grows 620%
By providing a hybrid solution it allowed our client to grow CRUSH-City registration by more than 620% from over 900 to more than 6,500, with a virtual attendance of over 3,000. Shifting to hybrid allowed us to expand a traditionally North America-focused customer and partner event into a global thought leadership and demand generation event. The audience mix at this year’s event also expanded to include prospects, customers, partners, accountants, media, and investors. The innovation and creatively circling this project resulted in 1 Gold Telly Award and 1 Silver Telly Awards, BizBash Award, and one happy client team!
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