CLIENT
Avalara
INDUSTRY
Software
ATTENDEES
500
The Ask
CRUSH: Closing Keynote
Avalara CRUSH 2024, the premier tax compliance conference, brought together industry leaders, innovators, and professionals to explore the latest advancements in tax technology and compliance strategies. The event was electrified by keynote speaker Eugene Amo-Dadzie, famously known as the “World’s Fastest Accountant.” With his unique journey from Chartered Accountant to world-class sprinter, Amo-Dadzie inspired attendees by embodying the perfect blend of speed, precision, and dedication—qualities essential in both competitive athletics and effective tax compliance. His story of achieving a sub-10-second 100m sprint while excelling in the finance world resonated deeply with the audience, illustrating the power of perseverance and breaking barriers, making him an ideal choice for the event.
The Pitch
Eugene “Ran” to the Opportunity
The idea to bring Eugene Amo-Dadzie, the “World’s Fastest Accountant,” to Avalara CRUSH 2024 began with our client, who envisioned a keynote speaker that could captivate the audience with a blend of inspiration and relatability. Through thoughtful conversations and leveraging our extensive network, we explored how Eugene’s unique story could align with the event’s themes of innovation and excellence. The collaboration led to Eugene’s introduction to Austin, TX—a city known for its energy and creativity—for the first time. Together, we ensured his debut in Austin would be as impactful as his record-breaking sprinting career, crafting an unforgettable keynote experience that highlighted his journey from finance to the world stage.
The Results
Inspirational Story – Complete With Laughs
Eugene Amo-Dadzie captivated the Avalara CRUSH 2024 audience with his inspiring theme, “It’s Never Too Late,” sharing his remarkable journey from starting sprinting at 26 to becoming one of the fastest men in British history. His message resonated deeply, reminding attendees that it’s never too late to chase new dreams or achieve greatness. Eugene’s charisma shone through as he humorously recounted moments of his double life as an accountant and athlete, inviting the audience to laugh along with him. Beyond the stage, Eugene embraced the camaraderie of the event, mingling with fellow accountants at mixers, exchanging stories, and creating lasting connections, further cementing his place as an unforgettable keynote speaker.
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